Interesting Ratings of Consumer Satisfaction with Search

Guess which search engine has the highest satisfaction scores in a J.D. Power and Associates Report? Their 2006 "Residential Online Service Customer Satisfaction Study" surveyed 10,787 U.S. residential Internet users and found several surprising results. "The study finds that nearly 75 percent of Internet subscribers use multiple search engines. Forty-four percent of those customers report using multiple search engines because each one has better sources depending on customer needs." While the study echoes several others in its finding that Google is the primary search engine for a majority (but only 51%), the customer satisfaction ratings give the top spot not to Google, or Yahoo!, or Ask, but to Dogpile. On a 1,000 point scale, here are the search engines ranked and their point values:

1. Dogpile 804
2. Ask.com 793
3. Google 784
4. Yahoo! Search 756
5. AOL Search 742
6. MSN Search 736