Strange Midpage See Also Results at Google

For some time now, Google has been inserting suggested results part way down the page. (Danny reported on April 6, 2006 that Google confirmed that it was no longer experimental but an official part of Google.) It only happens occasionally, but when it does, they have a faint line above and below and start with "See results for" followed by the other suggested search term. Then three results from the alternate search are displayed within the faint lines. For example, a search on office has suggested results for 'office shoes' part way down the page. That is not the alternate search I would expect to be suggested, but at least it makes some sense.

On June 29, SEO Speedwagon reported a fascinating problem with these midpage results. For some strange reason, a search on therapy products resulted (and still does today) in a suggested search of 'yahoo.' That makes no sense at all. Try it yourself to see if it still happens, or see my screencast on YouTube.

Update (11/110/07): See an explanation for these results. "We'll call a word or expression Google-difficult if the search results page shows an inline revision for "dictionary". That means many people who searched for that word changed the query to "dictionary" to find its meaning in a dictionary." In other words, when people searched therapy products, they then searched for Yahoo! (perhaps hoping for better results from Yahoo!?). That particular search no longer results in the same midpage results, but other searches pointed out in the link above still do.