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Overture to Change to Yahoo! Search Marketing Solutions

Yahoo! has announced that Overture, their text ad division, will be renamed Yahoo! Search Marketing Solutions. Originally known as GoTo, the company became Overture in 2001. Yahoo! then bought Overture in 2003 and now starts the rebranding drive. The official U.S. name change is scheduled for the next few months with the international changes coming later.

By Greg R. Notess. Dated Mar 1, 2005 in Overture | Yahoo!

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