Google to Acquire Web Site Analytics Firm

According to Urchin, Google Agrees To Acquire Urchin, an analytics tool used understand users' experiences, optimize content, and track marketing performance. According to the press release:

"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."