Google Ads to Show at About, Buys Sprinks

About.com's owner PRIMEDIA announces that it has entered into a four year agreement with Google to place Google AdWords ads on the About.com meta sites. In addition, part of the deal is that Google is buying About's Sprinks (the current pay per click ad network running ads on the About.com sites). The Google ads are not yet appearing on About, but if it cuts down on the pop-up ads and the very heavy advertising that currently appears on About.com sites, it will be a welcome relief for anyone that tries to view the quality text content on those sites. This deal also shows Google's continued movement into being an advertising network.