Personalization in Google's Future?

Today, Google announced its acquisition of Kaltix Corporation. Formed just this past summer in June, Kaltix has been working on developing search technologies related to personalization and context-sensitive searching. What Google will actually do with this technology remains to be seen and will likely take awhile before it is implemented for the public. And given Google's number of products, if the technology is used, it might be for their ads, news, or their shopping database rather than for their general Web search engine.