Google AdSense

Google the advertising company is now moving beyond search-related ads into content-based sites with an affiliate program called AdSense. The self-service program makes it easy for Web masters and Web publishers to put Google ads on their site and share the ad dollars. What ads get put on the participating sites? Google uses its link analysis techniques to try and match appropriate advertisers with the right publishers. How well that will work and how profitable it may turn out to be for both Google and the publishers remains to be seen.