FindWhat To Buy Espotting

FindWhat, another ad bidding engine like Overture and Google AdWords, is buying up Espotting, an ad bidding engine that has focused on Europe, for about 8.1 million shares of FindWhat.com stock and about $27 million in cash for a combined valuation of about $163 million according to their US press release. The combination of the two may help FindWhat become a more serious competitor for the search engine ad space to the two big companies: Overture and Google.