New No-Ads Portal: MyWay.com

The Excite Networks (who run iWon and the portal portion of Excite) have launched a new portal. MyWay.com boasts that is has no banners or pop-ups. The portal content is similar to that at Excite and iWon, and the search engine and directory come from Google (and Google's implementation of the Open Directory). So how are they going to make money off of this one? They claim "My Way makes money through clearly identified sponsored listings and text links. . . . Does it work? Yes. In fact, we will be profitable in our first month of operation." Time will tell. I did not seen any sponsored listings yet, but the portal content is fairly slim and undifferentiated from other portals. At least their Google implementation includes the cached links as well.