Advance or Advertisement?

Alacritude announces that it will have 2 million of its full-text articles from eLibrary.com included in Inktomi's Index Connect. What this means for the searcher is that some results may come up in Inktomi search partners (MSN Search, HotBot, Overture) that are links to full-text periodical articles available from eLibrary. However, to view the full-text article, you will need to pay for a subscription to eLibrary or at least sign-up for a free trial. Based on my tests, and despite the announcement, it is only the titles and perhaps some other metadata that is indexed, not the full-text of the articles. Is this a good thing? It seems to me like it is more of an ad for eLibrary than anything else.