Inktomi Does Concepts

Danny Sullivan reports on Inktomi's new 'conceptual search' which Danny prefers to call anti-proximity. The idea is that for single term, Inktomi's ranking will prefer uses of the term by itself rather than in common phrases. For example, a search on 'york' or 'mexico' will push pages to the top where those terms are used by themselves rather than in other common phrases like 'new york' or 'new mexico.' It's an interesting approach that other search engines may wish to consider.