Search Engine Use Drops

A WebSideStory StatMarket press release reports that according to their analysis of HitBox use patterns, the majority of Web users now arrive at their destinations via bookmarks or other direct navigation as opposed to using search engines. In Feb. 2001, the found 46% used bookmarks or direct navigation compared to 53% using Web links or search engines. Then in Feb. 2002, the two switch, with 52% using direct navigation and 48% using search engines.