Google Ad Bidding

Google has announced a new pricing structure for their AdWords program, the one that puts the ads in the right hand margin for certain searches. Formerly, the ads were bought based on the number of impressions they received. The new AdWords Select program will be more like Overture in that the keywords are bid on based on a cost per click model. While this will not change the ranking of the regular Google results, it will provide Google with an ad database with which to compete with Overture.