Google Buys Outride, Inc.

Google announces the purchase of Outride, Inc., a small relevance technology firm. According to its Product Technology page, "Outride's technology is based on pioneering research done by the company's founders at Xerox PARC in the fields of data mining, pattern recognition, natural language semantic analysis, artificial intelligence, and information search and retrieval. Ultimately, our Outride Relevance Builder technology and the products on which it is based deliver real-time personal relevance." How Google will incorporate this, if at all, remains to be seen.