AltaVista Launches Trusted Feed

AltaVista announces the launch of its Trusted Feed program. This pay for inclusion program lets companies submit 500 or more URLs via an XML feed and can include dynamically-generated Web content as well as standard HTML pages. It will be refreshed weekly, and companies will pay based on a pay per click model. However, the ranking of results in AltaVista searches will be determined by AltaVista's relevance algorithms, not by participation in the Trusted Feed program.